The VisitorEmail Service Explained

For many nonprofits, the idea of marketing can seem unapproachable or carry a stigma – but the reality is that not only is it vital to your success, but it’s something we all do already…and something we can all get better at.

Quick quiz! What are the mission and vision statements of your nonprofit?

The world seems off-kilter these days. Hand sanitizer, toilet paper and spray disinfectant have become prized possessions.

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible.

Google Grant Management – what does it entail?

Kate Rubalcava, the CEO of Utah Nonprofits Association (UNA), has been around the nonprofit community for most of her life.

During the Covid pandemic, nonprofits were forced to move most of their fundraising online.

Sandy Rees is the owner of Get Fully Funded, an organization which provides consulting services for nonprofits regarding fundraising strategies.

Whether you’ve recently acquired the Google Ad Grant (woohoo!) or you’re in the process of doing so (almost woohoo!), you’re most likely wondering how much additional traffic those future search ads will drive to your site.

“I have always focused on making people around me successful,” says Kelly Pepper, the CEO of Louisiana Association of Nonprofit Organizations (LANO).

Turns out, the answer is a bit more complicated.

With the help of ever-improving technology, working from home is no longer a dream but a reality.

Even after several years, WordPress remains a powerful tool for content management for nonprofit organizations.

I was working overnight shifts at a nonprofit organization about ten years ago, and was trying to find things to do to keep myself occupied (and awake).

In an ideal world, everyone who visits your website would immediately donate, volunteer and spread the word about the wonderful work you’re doing.

Content marketing isn’t just a buzzword — it’s one of the most powerful tools businesses and organizations use today to connect with their audience.

You’re on a ladder to success and a grant is that next rung. Grants provide the extra bit of support to keep your organization going strong.

For nonprofit organizations, it can seem like a no-brainer to accept all gifts. However, things can be more complicated than they appear.

For nonprofits, fundraising is a must.

The deadline for the second installment of the Paycheck Protection Program (PPP) has been extended.

You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018.

There are many useful tools and applications out there for nonprofit organizations, but few are as vital as fundraising tools like Venmo.

Like any business, a successful nonprofit needs a website.

Hiring a productive and happy team for your nonprofit may be the most important factor of success.

I need help with the Google Ad Grant! People ask me that all the time.

Understanding the new architecture of Google Analytics is critical for nonprofits aiming to accurately measure website performance, inform their campaigns, and make data-driven decisions.

Do you have too many volunteers to keep track of?

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since—nonprofits face the challenge of competing for visibility in an increasingly crowded online space.

In the world of digital fundraising, few shine as brightly as Jen Newmeyer, CFRE, Senior Director of Digital Fundraising Strategy at PBS and Founder of CharityJen.

If you want to drive conversions, you need to attract people to your website.

Artificial Intelligence (AI) isn’t just a buzzword — it’s reshaping how nonprofits operate. From donor engagement and marketing to program evaluation and back-office tasks, AI helps organizations do more with less.

Every nonprofit staff member and volunteer knows that successful fundraisers are essential for the survival and growth of any organization.

Burnout can happen when you try to do everything at once. It is impossible to do it all, but you still try.

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th.

The key to successful marketing is knowing your market.

Would you like to generate more website traffic?

Danielle Clore, the CEO of Kentucky Nonprofit Network (KNN), began her work in the nonprofit sector at a young age.

Your nonprofit does what you need to do to keep the core of your finances compliant.

The power of storytelling has been recognized for centuries, and it is no different in the nonprofit sector.

In the Modern World, interns are almost everywhere. This is no different with nonprofit internships.

Do you send emails and wonder if anyone’s reading them?

The internet is teeming with websites, advertisements and social media sites.

November is a season of gratitude and giving.

If you think that your organization could use a hand, try this quick guide to consulting for nonprofits and see if a consultant could be what you need.

In the vast and often overwhelming landscape of nonprofit funding, smaller nonprofits frequently find themselves navigating the shadows of larger, more established entities.

In the wake of COVID, there is no shortage of challenges faced by nonprofits.

Navigating the world of nonprofit fundraising demands a blend of strategic vision, adaptability, and innovation.

As federal spending cuts ripple through communities, nonprofits face growing pressure to protect their financial stability. These aren’t abstract policy debates — they’re immediate realities that can shrink budgets, disrupt programs, and threaten missions.

Volunteer programs are fundamental to nonprofit success since volunteers’ time and labor directly contribute to keeping nonprofits running.

Embracing technology and innovation is not just a choice, but a necessity.

The basic definition of a conflict of interest is when a person or an organization has two competing relationships that potentially work against one another.

Marketing a nonprofit organization can be a challenging task. With limited resources and funds, nonprofit marketers are tasked with creating awareness for their cause and engaging with their audience effectively.

Nonprofits are the backbone of society. They are the organizations that help those in need, provide education, and support communities.

By understanding how zero-click searches and AI-powered results work, nonprofits can position themselves as trusted authorities and keep their missions visible in this evolving digital landscape — even when users don’t click through.

Nonprofits sometimes don’t fully realize what a fantastic opportunity the Google Grant is.

Gian-Carl Casa has the unique distinction of being the first president and CEO of the Connecticut Community Nonprofit Alliance (The Alliance).

The world is rapidly going digital, and for nonprofit organizations, it is essential to keep up with the times.

With an unyielding belief in the power of relationships and a keen eye on the evolving philanthropic landscape, Adams’ strategies are not just about adapting to change—they’re about leading it.

In recent years, the nonprofit world has begun to learn what potential social media really has.

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience.

Grants are an important part of every nonprofit fundraising strategy, and unrestricted grants could radically alter your strategy for the better.

As the founder and CEO of Ignited Fundraising™, Lori L. Jacobwith teaches nonprofits a key component of success.

Email marketing is an invaluable tool for any nonprofit organization. But a big hurdle to getting your emails read is getting them opened in the first place.

COVID-19 continues to change life as we know it.

At the heart of Sleep in Heavenly Peace (SHP) lies a compelling and unique fundraising philosophy, championed by its Founder and Head of Development, Luke Mickelson.

Crowdfunding campaigns, as described by the National Council of Nonprofits, are “arranged around high-energy, community-building events.”

Many nonprofit organizations search for ways to cut costs in a down economy. However, there's one area you shouldn't cut.

Whether you work with a small nonprofit or a large one, creativity is key in a nonprofit marketing campaign.

Donating with the click of a button? Seems too good to be true.

Enhancing the online exposure of a nonprofit organization is important to help potential donors discover your cause or social issue.

Volunteers form the backbone of nonprofits: they support events and fundraisers, perform administrative duties, and contribute a variety of skills to an organization.

Nonprofits are an essential part of society, working towards causes that benefit humanity, the environment, and animals.

Funding can be a constant stress for some nonprofits, but this past year has been especially hard.

Spending your valuable time on growing your online social media presence can seem like a waste when you have more pressing issues to worry about.

Whether your nonprofit is large or small, you likely don’t know all of your supporters personally, but chances are you have a great tool to help you get to know them better: your database.

Burnout and compassion fatigue are common issues in the nonprofit sector.

Capacity building is a means to achieve this end.

When a visitor to your website fills out a form to request information, volunteer or donate, how quickly does your organization respond?

Like any organization, a nonprofit requires business software, a way for employees to connect and collaborate.

Grants provide much-needed funding to nonprofit organizations of all sizes.

#GivingTuesday—it’s like a Black Friday and Cyber Monday for nonprofit organizations.

Some people might incorrectly say that email marketing is having a resurgence.

Changing the world or even one’s neighborhood cannot be done overnight; more notably, it cannot be done without funding.

Online donations make up a massive percentage of yearly giving in the United States, but the best digital tool for your nonprofit fundraising depends upon your needs.

Amy Sample Ward is the CEO of NTEN, a nonprofit organization that serves as a resource for other nonprofits seeking to use technology more efficiently.

When a board president or executive director leaves an organization, the vacuum left by this departure often causes chaos or even the collapse of a nonprofit.

When’s the last time you learned something new? If it’s been a while, it might be time to pick up some new skills.

Success pages, or thank you pages, are pages on your website that users are directed to after completing a form successfully.

In a culture where charitable giving increases almost every year, the internet has become the easiest way for individuals to donate.

It is abundantly clear that the world needs more good-ness.

Jennifer Chandler serves as the Vice President of the National Council of Nonprofits (Council of Nonprofits), the nation’s largest network of nonprofits.

Slack is a popular tool used largely to communicate between coworkers, replacing disparate calls and emails, but it can also help track projects and foster company culture.

Many people have bought into this myth: I need to raise money for my nonprofit, so every time I talk to donors I should ask for money. Don't.

Driven by her deep love for the state and its people, Liz Moore works as the Executive Director of Montana Nonprofit Association (MNA).

The most effective organizations are able to answer this question without a second thought.

In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram?

Search engines are changing fast, and one of the biggest shifts is the rise of AI Overviews (AIOs). Instead of scrolling through links, users can now get a synthesized answer in seconds.

Google’s March and April 2025 updates mark another milestone in the tech giant’s ongoing evolution of its search algorithm. As with previous updates, the goal remains clear: to deliver more helpful and relevant search results to users worldwide.

Whether your nonprofit is large or small, you can’t get around the fact that managing your nonprofit requires an incredible amount of paperwork.

What does an eager young graduate look for when searching for a job?