Nonprofit Marketing Resources

As a nonprofit, the goal of your business may not be to make a profit, but you’re still a business and need to take steps to protect your property and organization from loss and liability. Don’t be intimidated by the insurance market. While the insurance marketplace does include a variety of types, companies, and coverages, it’s important for the success of your company’s mission to have an understanding of this business basic. When you take a realistic look at the risks facing your organization, you’ll find peace of mind and clarity. Because your company is unique, discuss your specific insurance needs and risk exposure with an insurance broker or agent.

Shiny new tools and software can offer a lot to a growing nonprofit, but they can not solve every problem. Some issues like organization, productivity, efficiency, and motivation require a more human-focused strategy such as transformational leadership, which can “achieve unexpected and remarkable results” largely through utilizing inspiration, empathy, rapport, and respect. Most of the guidelines focus more on relationships instead rather than results, but there is empirical evidence that transformational leadership is an effective strategy in public and private organizations particularly in formalized settings. This is especially true when compared with a more familiar transactional leader who uses a reward system that is contingent on effort. There are some drawbacks to transformational leadership but there is also no doubt that transformational leaders are “more effective in mobilizing their followers to exert extra effort” than transactional leaders.

Corporate Social Responsibility, sometimes written as CSR, is a term thrown around a lot in the business world, specifically regarding ethicality and fair business practices. The word is used to hold companies, corporations, businesses, and organizations accountable for their actions and the implications their actions may have on their community, the environment, and those around them.

Whatever role one may find themselves filling in a nonprofit, whether it be an organizational role, working directly with people in need, or managing a team, the resulting exhaustion and overwhelm that results from the demands of the work can be very real, and very disheartening. It can end up spilling over and affecting every aspect of life. Because of this, daily self-care rituals and the implementation of healthy boundaries is incredibly important for anyone who plays a part in helping these organizations make an impact.

Do you send emails and wonder if anyone’s reading them? Do you know who gets your emails? Consider how you manage your email subscriber list.