Nonprofit Marketing Resources

In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram? The statistics speak for themselves! The platform has over 700 million users, and 200 million of those users visit at least one business profile per day. Continually growing, Instagram allows brands to interact with users in unique ways that generate engagement.

You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018. If you are a client of Nonprofit Megaphone, bookmark this page for an interesting read at a later date. We are handling every single change that has come down from Google for Nonprofits for you! However, if you are a member of one of the 35,000 nonprofits affected who is managing their own AdWords Grant account, you may be wondering exactly what these new standards could mean for your organization. Nonprofit Megaphone has outlined a simple guide to the new changes along with some of the obstacles that could be in your path as you navigate these changes.

Google for Nonprofits has been providing free advertising through the Google Ad Grant since 2003. Eligible nonprofits can receive up to $10,000 per month in Google Search advertising credits, allowing them to promote their mission without stretching limited marketing resources. Over two decades, the program has driven more than 14 billion visits to nonprofit websites. While the core offer remains unchanged, everything around it has shifted. AI is reshaping how people search and how ads are served, and that makes building a strong Google Ad Grant strategy more important than ever.

Nonprofits rely on carefully crafted communication to build relationships, inspire action, and keep supporters engaged. Yet even seasoned teams often use the terms “marketing copy” and “marketing content” interchangeably. While they work hand-in-hand, these serve different purposes and play distinct roles in advancing your mission. Knowing when to use each can help you reach your audiences more effectively, maximize your nonprofit marketing budget, and strengthen donor engagement.

Google has launched a new verification program designed to ensure users have a safe and trustworthy experience on your site. If you haven’t received a “verify your identity” email from Google yet, you will sooner or later, so please be on the lookout.