Nonprofit Marketing Resources

Adaptation. Can we call this the most appropriate word to describe our businesses and lives for the past year? You’ve likely become an expert at change and flexibility. Challenges surrounding the coronavirus pandemic have canceled in-person fundraising campaigns and reduced funds coming in while at the same time increasing the needs of the beneficiaries you serve. You’re probably exhausted and ready for things to get back to “normal.”

For some reason, there is an air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one.

Running a nonprofit can be challenging. Over time, a number of obstacles can present themselves. Fortunately, there are a number of resources for nonprofit employees, board members, and founders to turn to; one of the most helpful resources for any nonprofit is podcasts. Whether they are posted weekly or monthly, there are multiple, quality podcasts available to guide nonprofits and teach them successful strategies for everything from fundraising to recruiting. Featured below are 10 of the best podcasts for nonprofits.

There are plenty of ways to raise money, but one of the most popular (and let’s face it: fun!) ways to bring in fundraising dollars and engage supporters is the time-tested nonprofit fundraising event. The key to meeting fundraising goals is donor engagement. So, the real question is: “How do nonprofits get and keep donors engaged for an event?”

Many nonprofit organizations search for ways to cut costs in a down economy. It’s understandable — we’re all watching our money and trying to keep our heads above water. However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do.