Nonprofit Marketing Resources

Whether your nonprofit is large or small, you likely don’t know all of your supporters personally, but chances are you have a great tool to help you get to know them better: your database. It can tell you a lot about who your people are and give you clues for how to best communicate with them.

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience. With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into supporters of your organization. If people are searching for something on Google and you have a page addressing that topic on your website, the Google Grant can reach those individuals, drive them to your website, and ask them to take the next step of helping push your organization’s mission forward.

It’s true raising money for a nonprofit is an ongoing endeavor, but that does not mean you should ask for money every time you talk to donors. If you manage to insert a request for money into all of your donor communications, your donors will feel like an ATM and tune you out.

From donor retention to virtual fundraisers to event participation and more, email marketing campaigns can keep people informed on what your organization is doing. Would you like to see better donor email open rates? With a process in place, your messages will come together more easily and be more effective.

Google is one of the largest, most profitable companies in the world, so it may be strange to learn that they have a program within the company dedicated entirely to nonprofits: Google for Nonprofits. This program offers useful tools for nonprofit organizations to use…all for free.