Nonprofit Marketing Resources

Slack is a popular tool used largely to communicate between coworkers, replacing disparate calls and emails, but it can also help track projects and foster company culture. The goal of this software is to fully replace email and cut down on phone calls and in-person meetings in order to truly change the way people work and make collaboration more efficient. It feels like a company-wide social media; communication across channels is intuitive and similar to social media conventions with tagging, comments, and reactions. Some of the features include “channels,” which are the core function of Slack as well as direct messages, voice and video calls, third party application integrations, workflow automations, and file sharing.

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since — nonprofits face the challenge of competing for visibility in an increasingly crowded online space. One of the most effective ways to do this is through Search Engine Marketing (SEM), within which lies the field of Search Engine Optimization (SEO). These help your website content appear in search results related to your mission.

Despite the many options available to nonprofits, one of the best and most utilized platforms by nonprofits and businesses alike is Google’s G Suite (also known as Google Workspace). Google’s G Suite features a number of integrated apps designed to make daily operations speedy, easy, and hassle-free, especially for nonprofits. However, technology and setup can often be confusing, so we broke it down to understand and explain how to use Google’s G Suite as a nonprofit.

Volunteers form the backbone of nonprofits: they support events and fundraisers, perform administrative duties, and contribute a variety of skills to an organization. But managing them can be difficult as an organization grows, which is why most nonprofits use some form of volunteer database software to keep track of them all.

Like any business, a successful nonprofit needs a website. Having a website proves your nonprofit’s credibility, makes you more accessible to donors, increases awareness, and builds a relationship with the community. However, building a website from scratch is no small task. Thankfully, there are a number of useful, easy-to-use website builders out there that nonprofits can use for creating a nonprofit website.